6 Tips for Selling on Facebook Marketplace

Facebook Marketplace is a great way to sell items online. But there are a few things you need to do to make sure you have a successful sale. In this article, I will detail 5 tips for Selling on Facebook Marketplace.

What is Facebook Marketplace?

Facebook Marketplace is a feature within the Facebook app that allows users to buy and sell items. Think of it as an online garage sale. To access Marketplace, simply open the Facebook app and look for the Shop icon at the bottom of the screen.

Now that you know what Marketplace is, let’s talk about what makes it good and at times not so good.

First, let’s talk about the pros and cons of selling on Facebook Market Place…

The Pros and Cons of Being a Seller on FaceBook Marketplace

Reasons I like selling on the Facebook platform:

• Reach a global audience an extremely localized audience
• I find it extremely effective for selling things quick locally
• Provides a safe trusted place where people can interact to negotiate terms
• Identities are verified
• Simple user interface
• No listing fees or hidden fees unlike other marketplaces
• You decide on shipping charges

Reasons I Don’t Like Selling on Facebook:

• People you don’t know interacting with you on Facebook
• Getting your items noticed is difficult with so many other people selling stuff
• Potential for unsafe meetups

Now Let’s Get to effective selling on Facebook Marketplace…

6 Tips for Successful Selling on Facebook Marketplace

While FB Marketplace has some limitations, many of the classic techniques for effective online advertising applies.

1. Write a Short Headline

Your headline should contain a decriptor and what you’re selling in 25 characters. Facebook doesn’t give a lot of characters so be thoughtful with what words you choose. Think about keywords for your headlines and what terms people will type in to search.

Examples:

• Dont write : “Bedroom Set”. Instead write: “Kind Bedroom Suite”
• Don’t write “Subwoofer & Amp”. Inseatd write: “JBL Sub 500w w/Amp”
• Don’t write “Adjustable Dumbells”. Insead write “PowerBlock Dumbells 50lbs”
• don’t write “Nightstands”. Instead write: “Matching Oak Nightstands”

2. Write a Short But Effective Description

In your description, include important details about the item you’re selling such as size, condition, brand, etc. Again choose good relavent keywords.

Don’t go overboard with the description. Keep it short and relavant. It needs to be enough to engage the buyer to ask questions. If you can get them to ask questions you have a better chance of converting the sale.

3. Respond Quickly to Messages

When someone sends you a message about an item you’re selling, respond as quickly as possible. The sooner you can answer their questions, the more likely you are to make a sale. Answering questions quickly shows engagement and commitment to selling on your part. Buyers love that and it builds trust. This will make negotiating more effecinet.

4. Take Great Pictures

When selling on Facebook Marketplace, photos are everything. Potential buyers will want to see clear, well-lit pictures, from many angles, of the item you’re selling. Make sure your pictures show the item in its best light. The more expensive it is the more pictures you should take.

5. Set the Item at a Price to Sell

Check out similar items on Facebook Marketplace and eBay to get an idea of what similar items are selling for. You want to price your item competitively, but also make sure you’re making a profit.

6. Negotiate with Potential Buyers

Don’t be afraid to negotiate with potential buyers on the price of your item. Remember, you are in control of the sale! Know how much is the lowest you will possibly take. By giving a little in negotiation, you can lure a buyer into closing. It makes them feel as if they are winning or getting a deal.

By following these simple tips, you’ll be on your way to selling successfully on Facebook Marketplace. So get out there and start selling!

Avoiding Social Media Scams

Be aware of online buying scams. Unfortunately, some scammers will try to take advantage of buyers on Facebook Marketplace. Be sure to only accept payments through safe and secure methods such as PayPal.

Only meet up with people you trust. Even though this is Facebook, treat it like Craigslist.

Tips for Selling on Facebook Marketplace – Wrap Up

By following these simple tips, you can have success selling on Facebook Marketplace. Just be sure to take great pictures, write an attention-grabbing headline, and be quick to answer messages. And most importantly, don’t forget to price your items competitively!