All believers are customers but not all customers are believers - this difference is an important one.
When believers start to amass, brands have done their job; they’ve created value that extends well beyond this years P&L.
We can't express just how fundamental doing Customer Research is to your business and it's employees. Without customers, you have no business.
In Episode 3 of WBYS? Media, we switch up the location and tackle the following question:
Once a business has identified its Lead Persona, what are the next practical steps we see them take?