"if you buy a van, it will change your life.”
Being super candid with you all. The first 6 months scared the shit out of Gregor and I, literally had us looking out windows and down at bank statements.
The winner of an Online Retail Award is in the top flight of the world’s online businesses and it has been proven over and over again that the companies that win awards are the companies that win in business.
If you do something you genuinely believe in and with the right people, it’s a hard locomotive to stop.
Last week we were asked to speak at an intimate and exclusive affair at Shoreditch House, put together by the very good people at Honey Creative.
Lots of people talking about the battle for relevance.
From now on, I want you to think of that 20% as the most important segment in your business. If you can understand them, figure out what makes them tick, this segment is going to unlock a serious business advantage.
So much time and money is wasted on marketing if you don’t know your customer. Here’s a funny 30 second video that points out a serious problem.
80% of startups fail within the first 18 months - Forbes.
The number 1 reason for businesses failing: “Not really in touch with customers through deep dialogue.” Forbes
Markie Masters is an author, specialises in content and is one hell of an interviewer.
Matt Desmier is sharp, understands brands for what they are brings people together.
The two of them as a force attract very good humans.
I met up with Lulu Laidlaw-Smith at The Hoxton Hotel last year. She’s incredibly passionate and knowledgeable when it comes to branding and FMCG – a very cool person.
When we set up Who Buys Your Stuff? we agreed that Campus London would be our home for 2016.
Gregor and I haven’t been on a surf holiday for a while. We actually talked about it a few years ago and he mentioned Costa Rica. I nodded and agreed we’d go.
We were asked to say a few words at a Big Data conference put together by the talented team at Company Short Cuts. It was a real screamer.
We hear the same excuse everywhere we go. It’s nuts.
‘We have so many different customers, we have yogis and young mums and teachers buying our stuff, so it’s difficult to focus on just one group without alienating the others’.
A beautiful reminder to all, that death is a part of it, remember the things that actually matter and remember to thrive like hell in this wonderful but short life we've been given.
Starting a business is not cheap and there are a number of roads you can take to make it happen. You can get investment, you can tighten up waist belts, you can ask favours from friends and family, or you can get it profitable quick and have the business pay for itself.
This is actually a plug. I don’t plug, but I’m plugging the shit out of this guy – because his ToV is awesome and he's an incredibly kind and useful human.