Here at Who Buys Your Stuff?, we’re trying to build a great business. A business that will enable other businesses to understand their customers and build better businesses around them, for them.
You have to start with the customer experience and work back through your products, technology, the things you make. You can’t start with your products, or technology first and then figure out where and how you’re going to sell it.
Steve Jobs says something like this in the video below. Anyone building a business it's a must watch, it’s only five minutes.
Customer Research is going to be as fundamental to your businesses, as the people you employ and the money you make.