Tom and Will from L’Estrange fired up the engines of a beautiful brand a little over a year ago and have never looked back.

They come from an all-hustle background, and, working from their HQ on Earl’s Court, they created a brand that is looking to rattle the cage of the Smart Casual category, designing specific pieces of menswear that slip seamlessly into the lives of entrepreneurs and men hustling to make dreams happen.

When you think pedigree, it doesn’t take long to see where it all comes from. With an eye for architecture and family history linked to Harrods, the two chaps adopted a thoughtful and strategic approach to the brand and where they wanted to go with it.

Gregor and I were pumped to be working with L’Estrange. They have all the makings for success – culturally relevant, clear category, tight brand and tight products. All we needed to do was nail down the person who was driving their business, so they could point all the energies and skills in their direction.

It’s been more than two months since the we delivered the L’Estrange customer and this is what they’ve had to say so far: “WYBS? allowed us to really understand who our customer is and what makes them tick. This has really changed the way we approach our decision-making and allowed us to to be much more focussed towards the people driving our business. We loved Ernie and Gregor’s approach; their energy is infectious and left us feeling inspired.”