In 1903, Henry Ford introduced revolutionary, mass-production methods for his automobiles. This was like his winning lottery ticket. But he didn’t just sit on his ideas, he turned them into something special – he created one of the largest and most profitable companies in the world. His methods were like a winning lottery ticket.

If you’re a small-to-medium-sized business (SME) trading online, you’re sitting on stacks of customer data – this is your winning lottery ticket. The question is, are you going to use it properly? If used in the right way, this data can unlock something far more relevant and engaging than some top-level metrics from Google or Facebook. You can un-earth the actual customers, the humans, that are loving you, buying from you, and these are the customers who are actually driving your business.

Customer research doesn’t have to take six months, cost £30k and be delivered with all the enthusiasm of a snail. It’s one of the most overlooked areas within online businesses today, and, possibly one of the most important. So, we decided to unpack it, take the areas most relevant to online SMEs and deliver it in a way that’s easy, inexpensive and incredibly engaging.

If you’re an online SME sitting on data, Who Buys Your Stuff would love to help you cash in your lottery ticket.