Before Airbnb launched, the company meticulously identified and then storyboarded 45 different emotional moments for Airbnb hosts (people willing to rent out their spare room or entire home) and guests.
Jeff Bezos started Amazon, he bought the Washington Post and he's the 15th richest person on the planet. What's his secret? Always putting the customer first.
In this episode, we ask online businesses to take the WBYS? 5-minute challenge.
All believers are customers but not all customers are believers - this difference is an important one.
When believers start to amass, brands have done their job; they’ve created value that extends well beyond this years P&L.
For those who missed it, actor Leonardo Dicaprio meets with scientists, activists, and world leaders to discuss the dangers of climate change and possible solutions.
Cities have been a big part of 2016, London was home for half of it.
Pizzerias are the lifeblood of many communities throughout Brooklyn.
You can’t hustle all the time.
You’ve got to find the things that allow you to reset.
We can't express just how fundamental doing Customer Research is to your business and it's employees. Without customers, you have no business.
In Episode 3 of WBYS? Media, we switch up the location and tackle the following question:
Once a business has identified its Lead Persona, what are the next practical steps we see them take?
Jimmy Chin films Alex Honnold whilst he climbs ‘heaven’ for a Square Space commercial – we loved it.
Here at Who Buys Your Stuff?, we’re trying to build a great business. A business that will enable other businesses to understand their customers and build better businesses around them, for them.
Imagine having your customers voice inside the meeting room, at the push of a button.
It is probably the most powerful asset an online business has, apart from maybe it’s customers and the people it employs and so many of you treat it like an afterthought.
It's a simple 3 week process, that requires very little effort from you and your team and will show you exactly who your customers are.
There was a tight registration set up, a guy named Phil working for Jacket Required was hustling like hell and sorted me out with an entrance.
Listen to the step she took just before rolling out her entire marketing strategy.
…It takes less than 30 minutes and could grow your brand.