Planning 2017 without them is bananas.

Planning 2017 without them is bananas.

Before Airbnb launched, the company meticulously identified and then storyboarded 45 different emotional moments for Airbnb hosts (people willing to rent out their spare room or entire home) and guests. 

Amazon - says focus on customer is key.

Amazon - says focus on customer is key.

Jeff Bezos started Amazon, he bought the Washington Post and he's the 15th richest person on the planet. What's his secret? Always putting the customer first.
 

Every small business needs its 1000 believers.

Every small business needs its 1000 believers.

All believers are customers but not all customers are believers - this difference is an important one. 

When believers start to amass, brands have done their job; they’ve created value that extends well beyond this years P&L.

The sun doesn't shine all the time.

The sun doesn't shine all the time.

For those who missed it, actor Leonardo Dicaprio meets with scientists, activists, and world leaders to discuss the dangers of climate change and possible solutions.

Watch WBYS? Media - Episode 3

Watch WBYS? Media - Episode 3

In Episode 3 of WBYS? Media, we switch up the location and tackle the following question: 

Once a business has identified its Lead Persona, what are the next practical steps we see them take?

Heaven is only 18 moves long.

Heaven is only 18 moves long.

Jimmy Chin films Alex Honnold whilst he climbs ‘heaven’ for a Square Space commercial – we loved it.

Begin with your customer.

Begin with your customer.

Here at Who Buys Your Stuff?, we’re trying to build a great business. A business that will enable other businesses to understand their customers and build better businesses around them, for them.

Her name was Maria Macaluso.

Her name was Maria Macaluso.

It is probably the most powerful asset an online business has, apart from maybe it’s customers and the people it employs and so many of you treat it like an afterthought.

Feeling Jacket Required.

Feeling Jacket Required.

There was a tight registration set up, a guy named Phil working for Jacket Required was hustling like hell and sorted me out with an entrance.