We built an online brand and we couldn’t tell you who was buying our stuff.
Then we asked a whole bunch of other online brands the same question and they couldn’t tell us who was buying their stuff.
After that, we explored the customer research options aimed at online SME’s and they were not awesome.
So we founded Who Buys Your Stuff? with one mission in mind - build the simplest and funnest customer research business on the planet to bring online SME’s closer to the humans that drive them.
Ernest co-founded the cold water surf company Finisterre and has been recognised as a young and dynamic entrepreneur in South West, England. He brings with him a whole host of experiences and skills in the building of an online brand from the ground up - specialising in branding, creative direction and customer profiling.
Gregor has powered a number of high growth online businesses by placing customers at their heart and building creative strategies around new customer acquisition and retention. His online toolkit is big and growing with specialities in customer profiling, NCA, retention models, insights & ROI analysis.
Some of the brands we've worked with...
"WYBS? allowed us to really understand who our customer is and what makes them tick. This has really changed the way we approach our decision making and allowed us to to be much more focussed towards the people driving our business.
We loved Ernie and Gregor’s approach. Their energy is infectious and left us feeling inspired."
TOM HORNE & WILL GREEN, FOUNDERS, L'ESTRANGE LONDON
“Insightful, Game-Changing, Advantageous - every brand should have a clear understanding and insight into who is buying their stuff.
We’ve more than halved our CPA from using the profile in social advertising."
JENNA MCMANUS, MARKETING DIRECTOR, ACTIVE IN STYLE
"Who Buys Your Stuff is different. It focuses on profiling your online customers in a simple, but powerful way.” Al Ries
"How much better can we be if we know our customers for real, not just as data points?” Jason Fried
“As a fan of the ideas and work of both Ernie and Gregor, I’m excited to see what the next venture holds for them.” Ian Durkin
“Who Buys Your Stuff is something so fundamental and simple to digital brands, a tool like this could ignite a brand’s true potential." Hans Aschim
Tremough Innovation Centre, Penryn, TR10 9TA, United Kingdom
4-5 Bonhill Street, Shoreditch, London, EC2A 4BX, United Kingdom